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Frontier AI studio · Seattle

One builder.
Studio output.

ZTUDIO is Zach Self: 20+ years of design and engineering for LEGO, Target, Xbox and Alaska Airlines, now shipping AI-native products of my own.

See the work What I’m building

View case
study ↗

Selected work

Brands
you know.

Launches, products and films for LEGO, Xbox, Target and Alaska Airlines. Keep scrolling.

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LEGO Education

Launch campaignSocialEvents

LEGO Education

Launching SPIKE Prime to classrooms worldwide: campaign, social, events and the confidence study.

Genesis Infused

3DFilmE-commerce

Genesis Infused

A hemp-infused sparkling drink: 3D can renders, product films and a cinematic storefront.

Xbox

Xbox

LaunchWebCampaign

Xbox

Console launches and the Xbox One × NFL Super Bowl campaign.

Target

Target

RetailAppCampaign

Target

Campaigns, the weekly ad and grocery experiences across app, mobile web and in-store.

Alaska Airlines

Alaska Airlines

MobileWebCampaign

Alaska Airlines

Mobile-first booking, boarding and web experiences for one of America’s best-loved airlines.

builtbyself

builtbyself

BrandWebsiteDesign-build

My own design-build company. ZTUDIO made the brand and the website: drawn to be built.

10 projectsAll work→

01 · LEGO Education

Selected work

Brands you know.

Launch campaignSocialEvents

LEGO Education

Launching SPIKE Prime to classrooms worldwide: campaign, social, events and the confidence study.

View case study ↗

3DFilmE-commerce

Genesis Infused

A hemp-infused sparkling drink: 3D can renders, product films and a cinematic storefront.

View case study ↗

Xbox

LaunchWebCampaign

Xbox

Console launches and the Xbox One × NFL Super Bowl campaign.

View case study ↗

Target

RetailAppCampaign

Target

Campaigns, the weekly ad and grocery experiences across app, mobile web and in-store.

View case study ↗

Alaska Airlines

MobileWebCampaign

Alaska Airlines

Mobile-first booking, boarding and web experiences for one of America’s best-loved airlines.

View case study ↗

builtbyself

BrandWebsiteDesign-build

My own design-build company. ZTUDIO made the brand and the website: drawn to be built.

View case study ↗

ZTUDIO originals · 10 products · 4 games

Between clients, I build my own.

Products →Games →

Reel Love

No texting.

Reel LoveOpen ↗

Add Pepper

Ingredients to Instantly™

Add PepperOpen ↗

Vemra

Six hires, one platform.

Cultro

Influencer marketing, simplified.

Tag Wave

Signals into decisions.

Tag WaveOpen ↗

Work Hours

Time tracking both sides trust.

Work HoursOpen ↗

RevenueBrief

Every channel, one number.

RevenueBriefOpen ↗

Zoe

Grow together.

ZTV

Every stream. One screen.

Truth or Touch

Connect deeper.

Truth, or touch?
Pick one to draw a card.

More on Truth or Touch ↗

Tic Tac Go

Tic Tac Toe, gone round.

Tic Tac GoOpen ↗

Crosswordz

A new theme every day.

CrosswordzOpen ↗

Alleyz

Drop the dot. Break everything.

Fly My Love

Fly to find your love.

Fly My LoveOpen ↗

01 / 14 · Product

Reel Love No texting.

Drag to spin · hover to flip

Reel Love

No texting.

Reel LoveOpen ↗

Add Pepper

Ingredients to Instantly™

Add PepperOpen ↗

Vemra

Six hires, one platform.

Cultro

Influencer marketing, simplified.

Tag Wave

Signals into decisions.

Tag WaveOpen ↗

Work Hours

Time tracking both sides trust.

Work HoursOpen ↗

RevenueBrief

Every channel, one number.

RevenueBriefOpen ↗

Zoe

Grow together.

ZTV

Every stream. One screen.

Truth or Touch

Connect deeper.

Truth, or touch?
Pick one to draw a card.

More on Truth or Touch ↗

Tic Tac Go

Tic Tac Toe, gone round.

Tic Tac GoOpen ↗

Crosswordz

A new theme every day.

CrosswordzOpen ↗

Alleyz

Drop the dot. Break everything.

Fly My Love

Fly to find your love.

Fly My LoveOpen ↗

What I do

Strategy to shipped, without the hand-offs.

One senior builder with AI as the force multiplier: research, brand, product design, engineering and launch, moving at startup speed with Fortune 50 craft.

AI products

Agents, assistants and AI-native apps, designed and shipped end to end.

Brand + design

Identity, design systems and the product UI people actually enjoy.

Engineering

Next.js, React, Supabase, native wrappers. Fast, real, in production.

Campaigns

Launches and 360° campaigns for brands like LEGO, Target and Xbox.

Zach Self

Hi, I’m Zach

A one-person wrecking crew.

Creative director, product leader and engineer. Previously Smartsheet, POP and Deloitte Digital; Chief Product Officer of a fantasy sports platform; fractional President of Black Love. Now President of ZTUDIO.

More about me →

Let’s make
something real.

Start a project →

Frontier AI digital studio. We build for brands, and we build our own.

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Made by humans + AI · Seattle